Advantages of website

In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Below are just a few of the advantages and benefits of having a website for your business.

  • Less Expensive: Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
  • Advertising: A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
  • Satisfaction: Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.
  • Increase Customers: Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.
  • Accessibility: Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.
  • Access to Info: Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.
  • Fresh: Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.
  • Links: Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.
  • Better Relationship : Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.
  • Increase Sales: If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
  • Opportunity: A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
  • Long Term Clients: What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.

Website Types

Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website for a company, a government website or a non-profit organization website. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company’s website for its employees, are typically a part of an intranet.

Basic Website Types

1. Personal Websites

2. Photo Sharing Websites

3. Writers / Authors Websites

4. Community Building Websites

5. Mobile Device Websites

6. Blogs

7. Informational Websites

8. Online Business Brochure/Catalog

9. Directory Websites

10. E-commerce Websites

1. Personal Websites

Your Internet Service Provider or Domain Registrar may offer you free server space for you to create your own website that might include some family photos and an online diary. Usually these will have a web address (URL) looking something like this: www.your-isp.com/~your-user-name/. This type of site is useful for a family, teenagers, grandparents, etc. to stay in touch with each other. This type is not advisable for a small business because the URL is not search engine friendly and the limited server capabilities your hosting company offer may not be sophisticated enough for a small business website.

2. Photo Sharing Websites

These types of website are cropping up like fleas on dog. There are web sites like, http://Flickr.com, photosite Resources and Information., and Google’s Picasa. There could easily be over a hundred such sites that offer free photo sharing paid for by their online advertising. Also, many digital cameras and photo printers now come with software enabling mere mortals to create digital photo slide shows and upload them to the web. Most smart phones have apps to accomplish the same ends.

3. Writers / Authors Websites

Writer’s and Author’s websites are part of what’s known as the Writer’s or Author’s Platform in the publishing business. The platform includes, a website, a Facebook presence, blog, Twitter account, and the old fashioned mailing list. Many publishers will ask a prospective client about their platform. In other words, “If we publish your book, what sort of a reader base do you already have that we can count on to buy your new publication?” Fairly weighty request, wouldn’t you say? For now, let’s concentrate on the website part. A writers website would include a biography, a catalog of published books and works, perhaps excerpts from some works, links to publications on sites like Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, a link to the writer’s blog, reviews and comments on the author’s publications. You get the idea, and that is to build a following, a fan base to which future publications can be directly marketed.

4. Community Building Websites

Social Websites, Forum Websites, and Sharing Websites.

These websites build online communities of people who want to interact with other people socially or meet people who share their interests. The best known website of this type is probably Log In or Sign Up. There’s also Log In or Sign Up, and let’s not forget the old Featured Content on Myspace just to mention a few.

For sharing and discussing mutual interests, there are online forums for practically any subject you can think of. These Forum websites can be a great source of information and help for the small business person. (I’m sure there is a forum dedicated to your type of business. Just do a web search for something like real estate web forum.) Now you can see this is where we start to get into the idea of “hybrid” sites.

Photo Sharing and other forms of sharing sites might also be considered community building sites, much as Blogging sites are. Can Dating Sites be considered Community Building Sites, or are they E-commerce Sites. All that’s up for discussion.

5. Mobile Device Websites

The use of mobile devices (smart phones, tablets, watches, etc.) has become ubiquitous. One problem is that standard websites are difficult to view and sometines take a long time to download on some of these devices with their small screens and wireless connections. Websites whose pages are narrower in width and take up less bandwidth work much better for mobile devices. A new domain designation has been created to identify websites that are “mobile friendly”. That is .mobi, as in www.xislegraphix.mobi, if I had such a site. If you have a small business that would benefit from being viewed on a mobile devise, you should consider investigating the possibilities of creating a mobile friendly site.

6. Blogging Websites

People took the words Web Logs and shortened it to Blogs—online diaries, journals, or editorials, if you will. My, how Blogs have taken over the Internet. A person used to be outdated if he/she did not have a website, now having a blog is de rigeur. A blog owner will log-on daily, weekly, or whenever, and write about whatever is going on in their lives or business, or they may comment on politics and news. How wonderful the Internet is! Now anyone who can afford a blog can be self published and allow their thoughts to be read by anyone in the world who has online access.

7. Informational Websites

A major informational site is wikipedia.org, the online encyclopedia. And it is unique, because it allows members to contribute and edit articles. Now your small business may not want such a comprehensive site, but if you have information to share or sell, an informational website would fill the bill. Suppose you have a landscaping business. You could create a website that lists plants with their definitions and planting and caring instructions. This would be helpful to people, and you would use it to lead people to your nursery. Of course you could “hybrid” this site by adding an e-commerce feature, a forum, or even photo sharing.

8. Online Business Brochure/Catalog Websites

In the days before the Internet, we used the print, radio, and television media to spread the word about our businesses. Now we can cast a large net, reaching literally millions of people al over the world with just one website. With your online brochure or catalog, you can show anyone who looks for and finds your website, photos and descriptions of your products or services. To some this may sound like an E-commerce Website, but there are many businesses that deal in products or services that are not sellable over the web—think hair-stylist, dentist, or day-care center.

9. Directory Websites

Just as we used to use the printed Yellow Pages in phone books to find services and businesses, today we have website directories. The Yellow Pages has one, YP.com | The Real Yellow Pages. Directories can be dedicated to a certain topic or industry, or they can encompass geographical areas. Search Engines, such as Google and Yahoo can be considered directories, but since their databases are so large, rather than searching alphabetically, one enters a search term in the search field.

10. E-commerce Websites

Ever hear of Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more? It’s one of the grand-daddies of all e-commerce websites. But you don’t have to be an Amazon to sell your products online. There are millions of small businesses who use their e-commerce websites to sell their products over the Internet. Just about anything that can be sold in a brick-and-mortar store can be sold online—with much less overhead!

How to find good web design and web development company

You recognize that in order to succeed in a competitive market you need to have the best brand experience for your customers. With the great waves of marketing change over the past few years the social and mobile web has given the consumer the power to choose on many different platforms. This leaves you with the task of finding the right agency to deliver your company’s message to your potential customers in the most efficient and effective way possible.

Step 1 – Know your bottom line

The first step to work out is what you want your website and internet marketing to achieve. You need to consider carefully your aim, your goals and how you are going to measure success.

For example, if your website is mainly e-commerce your focus is going to be on return-on-investment (ROI), conversion of sales, and building and maintaining your customer base.

If you are launching a new company and you need brand awareness, you will simply be providing information and education about your services or products. So in this case, good visibility and a clear focus is needed.

When you know what you need to accomplish your goals, you will be able to see if an agency fits the bill.

Step 2 – Know your cost vs. value

It’s usually the elephant in the room. Cost is definitely a deal maker or deal breaker when it comes to hiring an agency.

As with everything else you purchase, the phrase “you get what you pay for” rings true in the world of web design and development. If you begin to cut costs solely for saving a dollar now, you may not reap as much value in the long-term when it comes to delivering the results you planned for in step one.

So how can you justify the costs of your project? It’s simple math really. This is where you as a business owner stops to do some research. What have you spent in the last year on your marketing and advertising? The past five years? How have those efforts brought a return on your investment?

Step 3 – Identify a solid track record

This is not necessarily how long an agency has been in business. In fact, a lot of new agencies have some stellar ideas and new methodologies to consider. The point here is how much the agency understands your industry and have they effectively delivered a similar solution to their other clients?

Step 4 – Communicate and learn

The ever-changing web makes it a highly complex and technically challenging monster even for us who are living and breathing it every day. So it is highly important that you understand what your web agency is talking about and doing.

When you enter into a discussion with them, they should be on your side, working hard to explain what they do, how they do it and most importantly why they are doing it. If you are ever confused or lost by any part of the discussion, it’s not your fault… it’s theirs.

Step 5 – Recognize content is your problem

You no doubt have come up with your own reasons for either a makeover or a re-launch of a new site. Most often, the first thing that comes to mind is how your website looks and functions. These are of course important factors, but the most important factor that is most likely overlooked is your content.

If your agency tackles art before content, you’re in the wrong place working with the wrong folks. They are simply putting lipstick on a pig.

Your agency needs to dig deep, they need to be asking the right questions about your customers, your business and your industry. If they are not, red flags should be going up and you should be headed for the door.

Even though this is step five, it is honestly the most important aspect to consider when choosing an agency. The agency needs to know the importance of content first. Whether they create the content or receive from a copywriter, they are building the framework that is housing your content. They need to understand how your users will interact with the content and how you specifically will manage the content in the future. This ensures that your website is delivering your message and maintains its quality for years to come.

Step 6 – Know what you want to achieve, be realistic

Invest some time and thought into your goals and expectations from your agency. Define what it is in six months or a year’s time that will reassure you that your money was well spent.

Think beyond “first on Google” or “getting more traffic”.

What are some goals you can reach?

Generate more leads

Increase online sales

Improve product or brand awareness

Be “in touch” with your customer base

Step 7 – Know your strategy

A good web agency should be offering you a clear concise web strategy. This goes beyond your website. A good strategy will give your business a strong sense of authority, relevance and trust. When you’ve got a solid plan, your able to measure. When you measure you’re able to make good decisions based on real data. This results in converting your site visitors into paying customers.

Step 8 – Maintain the quality of your investment

After launch of your new site, a good agency will maintain a healthy relationship with you. Depending on how involved you are with the maintenance and publishing of content, a good agency will assist you in your analytic reporting and ensure that your website is helping you reach your goals.

Web pages, which are the building blocks of websites, are documents, typically composed in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). They may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user. The user’s application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.